How Does SEO Work?

SEO is the art & science of getting a web page listed in the natural results of Google searches for keywords used by a target market.

Good SEO starts with making a healthy website.  We have a 57 point checklist that starts with canonicalizaion and ends with Socail Media.

Profitable SEO includes integration of a Company Brand throoghout the content and hierarchy of a website or websites.

A recent SEO job posting at said this about being "a Program Manager for Technical SEO, you will work with cross-functional teams across Marketing, Sales, Product Development, Engineering and more to help drive organic traffic and business growth. You will take part in website development and optimization, help shape blog and social strategy, improve website code hygiene and define web architecture for international websites."  More from Google...

What makes SEO Profitable?

Profitable SEO comes from the momentum of Internet Marketing.  Internt Markting is Adveritzing, Marketing, Branding, Customer Relationship Management, E-commerce, and more.

From E-commerce SEO to Social Media and Local Listings there are a wide range of services that have high ROIs for almost any business.  Local Small Businesses can get ahead of 80 -90% of the competition buy having an interactive website with quality fresh content on a regular basis.

#1: Focus on the user and all else will follow.
Good SEO consists of many things.  Profitable SEO comes from proritizing these things in the right order, based on data gathered from many sources and analysed properly.


Compare how much time it takes to the speed and value of the results

1. Quick to do and realize return

2. Quick to do w/ long term return

3. Hard to do w/ quick return once done.

4. Hard to do w/ long term return once done.


SEO - Search Engine Optimization How much should you spend on SEO?


Monitor and Respond if needed

  • Duplicate content
  • 401
  • Page load times
  • Site down time
  • We need to know when content is removed or URL changed so redirects can me made.
  • Validation and Testing for all new forms and functions.
  • Cross browser testing


SEO Do's
Publish useful and valuable content on a regular basis.
Get involved in Internet communities where your customers hang out.

SEO Don'ts
Waste resources publishing content that isn't unique, or that uses poor grammar.
Build links for the sole purpose of improving your search ranking.




How much should you spend on SEO?

Google's SEO Starter Guide

What good is your website if it isn't profitable?


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