Google Search Ranking Factors
The most important ranking factor for the big money keywords is the Site Architecture of the Domain. The first line in the Google Design and Content Guidelines reads:
"Make a site with a clear hierarchy..."
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Google search ranking factors can be divided into two categories.
Page Rank factors are not specific to any keyword and measure general page quality and popularity.
Page Reputation factors measure the quantity and quality of information related to a specific keyword.
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Google Search Ranking Factors
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