A recent SEO job posting at Google.com said this about being "a Program Manager for Technical SEO, you will work with cross-functional teams across Marketing, Sales, Product Development, Engineering and more to help drive organic traffic and business growth. You will take part in website development and optimization, help shape blog and social strategy, improve website code hygiene and define web architecture for international websites."

Google wants to improve its marketing and product pages to drive “organic traffic” to those pages.

The responsibilities include:

• Architect, design, develop and maintain innovative, engaging and informative sites for a worldwide audience.
• Maintain and develop the web code to ensure quality, content and readability by search engines.
• Keep pace with SEO, search engine and internet marketing industry trends and developments and report changes as needed.
• Advise, collaborate with, and synthesize feedback from Marketing, Product and Engineering partners to push for technical SEO best practices.